When the client asks for a test phase, we can say yes, but…

From time to time, new clients ask for a so-called trial or test phase. They want to ensure that we are the right or best choice for their project. In the illustration, a test phase can be in the form of initial, rough sketches or one finished illustration.

Such phases can be helpful and reassuring for both parties, especially if it is a long-term collaboration with dozens of illustrations. A test illustration shows the client how we work, communicate, consider their requests, deal with feedback, and whether we stick to the schedule.
As illustrators, we, in turn, also get an impression of the potential collaboration with the client. Do we receive the briefing and necessary information in time to meet the deadline? Does the client respect the discussed number of revision rounds?
After the test illustration, both parties can exchange ideas, express their wishes and suggest improvements to make the process more pleasant and efficient. It is a two-way approach, with the option to pull the handbrake after the test phase.

Such a phase usually is not necessary for most clients, as we present our work and references in our online portfolio. But if requested, we must be paid for our work, even if a collaboration does not arise afterward.

All our quote distinguishes between pure production and the actual usage fee. Let’s say we charge 1000 € for the creation of the illustration. If the client or we decide against a collaboration, we still charge 1000 €. If, on the other hand, the customer wants to use the illustration, we set the additional fee for the usage rights, for example, 2000 €. So in total, it is 3000 €.

Regarding a test, it’s just fair when the risk is shared. The client only pays for the pure working time and has all the options in his own hands afterward. At the same time, we get adequately compensated for our time and work, with the prospect of a continuing, fruitful, and pleasant collaboration.

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Sergio Ingravalle

Sergio Ingravalle

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Hi, I am Sergio Ingravalle, a Germany-based illustrator. I share my thoughts on creativity, freelancing, and illustration after 20 years of experience.