Time is not our currency. Expertise is

(1 min story #5)

We are experts in what we do because we are experienced in our field. The more we do, the more original our work becomes and the faster we get results. In short, we are getting better and better.

Therefore, we can’t calculate our fee by the hour. Our expertise makes us valuable to the client — not our time.

Five years ago, I developed about 4 to 5 conceptual illustration ideas in four days. Today, I draw up to 20 in two days. If I calculated per hour, I would be penalized for getting better.

The client hires our service because he has a problem he needs us to solve (illustrative or otherwise). If we present him a solution in two days instead of four, that’s added value. Apart from the higher quality and number of alternatives, we give him something much more precious: time.