Switching our minds into discovery mode

The first step is the most important, they say. But why is that so?

We have managed to conquer the first stage of resistance, for one thing. This can take a lot of strength, overcoming, and a lot of time in the worst case.

The best part is that the first step can be minimal. The first sketch of an idea for a new advertising campaign, the first sentence of our novel, or the first Google search on our bachelor thesis.

The first step may take a few moments, but what happens to us at that moment changes everything. Because the moment we start, we put on a pair of glasses. More precisely, we look through a template or filter from now on. We switch our minds into discovery mode.

Suddenly, whether consciously or subconsciously, we begin to perceive things around us differently related to our project. Similar to the phenomenon that if we bought a red jeep, we now start seeing red jeeps everywhere on the roads. They were always there, but now we see them first.

Our subconscious works from now on, even when we do something completely different, like the household. The well-known brilliant idea that struck us in the shower is not creativity. It is the result of creativity.

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Sergio Ingravalle

Sergio Ingravalle

Hi, I am Sergio Ingravalle, a Germany-based illustrator. I share my thoughts on creativity, freelancing, and illustration after 20 years of experience.