Inspiration — a romantic notion of the origin of creativity

Waiting for inspiration is not enough. We have to get it, work for it. From my experience, it only comes in the making and playing. Not necessarily at that exact moment, but when we switch our minds into discovery mode.

This happens as soon as we try to physically capture our idea. For example, when an advertiser scribbles his first ideas for a campaign on a napkin, a screenwriter writes down the plot for the first time, or a children’s book illustrator draws his first sketch of the character in his sketchbook.

Once we break through that initial barrier, we start to see things that we can relate to our project or story anytime, anywhere. We put out our feelers, and we pick only the best from what the world has to offer us.

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