If we need more information from the client, let’s ask

(1 min story #40)

Requests from potential clients can vary. Some are detailed and precise, while others are concise and sparse on necessary information.

If we lack information to provide a quote or to confirm our availability, we are not afraid to ask. These can be questions in the illustration: How, where, and how long will the illustration be used? When is the deadline? Color or black and white? What is the print run, or what size is the format?

If in doubt, we ask several times until we have all the necessary details to make a realistic, transparent, and binding statement. Let’s prefer to be a little demanding initially rather than again and again later in the working process.

In general, these questions are a sign of professionalism. However, it can also happen that our counterpart reacts impatiently or even annoyed, and cooperation does not arise. In this case: Congratulations! If it already fails at basic things, we have most likely saved ourselves an energy-sapping, time, money, and nerve-consuming collaboration.

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Sergio Ingravalle

Hi, I am Sergio Ingravalle, a Germany-based illustrator. I share my thoughts on creativity, freelancing, and illustration after 20 years of experience.